Vica Coaching
Vica Coaching

MAKE MORE MONEY WITH a : -life coach -busiNESS COACH, OR -EXECUTIVE COACH

MAKE MORE MONEY WITH a : -life coach -busiNESS COACH, OR -EXECUTIVE COACHMAKE MORE MONEY WITH a : -life coach -busiNESS COACH, OR -EXECUTIVE COACHMAKE MORE MONEY WITH a : -life coach -busiNESS COACH, OR -EXECUTIVE COACH

Transform your mindset and achieve your goals today!

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MAKE MORE MONEY (less headaches) THROUGH YOUR Personal Growth Journey

We can help you increase revenue and keep more of your money, being focused on the“Art of Top Line” growth and the “Discipline of Bottom Line” management.  The top 20% of all companies (USA) generate more than $1 million in gross revenue.  There are 33 million Small/Medium Business (SMB) companies in the USA.  The Top Performing SMBs operate with 15%-20% net profit margin.  $1M Gross Revenue and 7.5% Net Profit Margin are major milestones for SMBs.


For the 33 million SMBs, the historical survival rates follow a consistent downward trend as businesses age: 

  • 1 Year: ~20.4% fail.
  • 2 Years: ~30% fail.
  • 5 Years: ~49.4% to 50% fail.
  • 10 Years: ~65.3% to 70% fail..

(U.S. Bureau of Labor Statistics and the Small Business Administration)


Primary Causes:  Research from SCORE and CB Insights identifies the following primary drivers:

  • Cash Flow Problems (82%): The most common cause, often due to poor management of: 1) capital
    2) operating costs.
  • Ineffective Team (23%): Not having the right personnel or leadership in place.
  • Competition (19%): Being outmaneuvered by larger or more agile competitors. 


You can overcome the historical odds with help.  At Vica Coaching, we believe in the power of personal transformation through discovering your strengths and overcoming life's and business' challenges. 

improve your resilience through life, executive and business coaching

Data from organizations like the U.S. Chamber of Commerce and SBA highlight several pillars that separate enduring companies from those that fail. 

1.  Strategic Vision and Planning

Successful businesses operate with a long-term vision that guides every decision. 

  • SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals.
  • Regular SWOT Analysis: Long-term survivors frequently evaluate their Strengths, Weaknesses, Opportunities, and Threats.
  • Adaptive Strategy: They treat business plans as "living documents," updating them periodically. 

2.  Financial Management and Resilience

  • Operational Efficiency: Constantly "trimming the fat".
  • Access to Capital: Maintaining strong business credit and diverse funding.
  • Risk Management: Developing contingency and succession plans. 

3.  People and Culture

Enduring companies view employees as their most valuable asset, not a line-item expense. 

  • Learning Culture: Investing in up-skilling and continuous training.
  • Strong Leadership: Leaders who delegate effectively and empower front-line staff increase organizational speed and agility.
  • Trust and Reputation: Building deep trust with both employees and customers accelerates the bottom line; 93% of executives agree trust is a key performance driver. 

4.  Customer-Centricity

According to SCORE, 93% of customers prefer brands with exceptional service. 

  • Market Validation: Successful owners constantly seek feedback to validate meeting a real "market need".
  • Personalization: Smaller businesses often out-compete larger ones by offering a level of personalized attention and community connection that larger companies cannot match. 

5.  Purpose and Innovation

  • "Antifragility": Top-performing organizations don't just resist shocks; they use them to get better by quickly pivoting their business models.
  • Mission-Driven: Companies which also have a clear purpose beyond profit tend to have more motivated teams and loyal customer bases.  

Introductory CallSchedule

About Vica Coaching

Vica Coaching is a Thought Leadership focused coaching organization devoted to helping businesses and business leaders to focus ON their business and on themselves. Business owners and management have become very aware that they must spend substantial time working ON their business and not just IN their business. Coaches play a pivotal role in the success and growth of organizations in today's competitive landscape..  At Vica Coaching, “We’ll help you get there.”


As businesses seek to thrive and adapt, the demand for coaching is surging, with 43% of individuals seeking coaching aiming to enhance individual or team performance, 39% to improve communication skills, and 38% to increase productivity. The rising number of online searches for business coaches and life coaches (1.5 million per month) is an indicator of growing need and driven demand.  Business owners and management now look at Coaching as an essential service because they increasingly recognize the need for coaching at all levels and are seeking to utilize experienced and competent professional coaches. 


In general, a business coach will help a professional, an executive, or owner focus on the here and now, where their career or business is in reality.  Further, the business coach helps clients establish goals on where they want to be and how to bridge that gap. It's about asking the right questions that empower understanding.  Only then can focused advice and answers be figured out.  


Vica Coaching offers Life, Business and Executive Coaching.  

LIFE and Executive Coaching

Modern life has created lots of stress on professionals, business owners, and leaders that challenges their “work/life balance.”   In the modern world, there is a need to manage your personal life in order to have an effective professional life.  Life Coaching focuses on helping people with their personal skills and challenges.  Life Coaching is focused on embracing the person and their talents and empowering them to make the personal changes necessary to improve their life.

Woman with light brown hair wearing a white jacket and red necklace outdoors.

Victoria Tantsioura focuses on Life Coaching for Vica Coaching’s clients.

Victoria has experience in business, healthcare, real estate, lending, consumer products, education, sociology, and leadership. She has previously advised a number of organizations who were suffering from significant people and cultural challenges within the business.  Creating a better people and cultural strategy dynamic then unlocked much better business performance.  


Through her experiences she learned that human emotions determine each person’s success or failure, joy or sorrow, health or disease. Coaching provides the ability to change how a person approaches their situation and thus change it. 


Victoria’s goal is to help professionals and entrepreneurs improve their lives, which translates into more successful businesses. This comes from the client achieving improved clarity, better focus, less stress, improved decision making, and better overall balance.  


Well managed personal skills, attributes, and lifestyle will greatly enhance and empower the client’s professional skills, judgment, and decision making. 

Life and Executive Coaching

Victoria is focused on Lifestyle, Finances, Health and Fitness, Self-Development, Career, Friendships, Family, Hobbies, Spirituality, Personal Growth, Love and Relationships, and Planning in trying to find solutions for clients.

Business and Executive Coaching

Data shows that entrepreneurs who hired a business coach were able to make back their investment, with the median ROI of 7x the investment!  A big part of this is that business coaching introduces a level of accountability that’s crucial for maintaining momentum. 


The pressure to handle everything in your business–from strategic planning and decision-making to scaling, marketing, and managing finances—can be daunting. Add to that the challenge of staying adaptable in a constantly changing market! It’s no wonder that many entrepreneurs feel stretched too thin.

 

Why are you trying to grow your business? 

  • Entrepreneur/Serial Entrepreneur
  • Private Equity/Other Investors
  • Liquidity Needs
  • Set Up for a Sale/Exit
  • Family Wealth Plan-Next Generation
  • Retirement Plan
  • Succession Plan
  • Fix the Business-Overcome Challenges
  • Meet Your Important Commitments


If you’re trying to figure out how to grow bigger/more profitable (how to scale your business to the next level), what is YOUR missing piece?

  • Strategy
  • Knowledge (skill set)
  • Understanding (business/market)
  • Company Development
  • People Asset
  • Product/Service Offerings 
  • Processes (Operations-Business Organization)
  • Productivity
  • Capital


Vica Coaching Business and Executive Coaching helps clients develop the skills they need to manage their business and themselves. This leads to long-term growth.

Smiling man in a suit with a Thomas Kinkade scenic garden background.

Matthew Fairshter is an author and an award winning advisor and business executive.  He has appeared on numerous television news shows over the years.  


He has been a CEO, CFO, business executive, board member, and outside/independent director in small to medium sized businesses. He has been an advisor to owners of hundreds of small and medium sized businesses over the last 25 years. In many cases, he has helped them set up and build their businesses.   He has coached CEO's and their teams on creating and implementing successful strategic plans, as well as solving challenges. 

  

Matthew understands the “Art of Top Line” growth and the “Discipline of Bottom Line” management. He was part of a team that developed this into a unique approach of StrategicFusion. Company leadership must have a clear strategic business focus founded on ethical and solid management. This reduces risk and provides greater sustainability for companies.  StrategicFusion is a stepped process using Collective Intelligence as a core ethos. Private Equity investors use this same type of process to drive company revenue, profitability, and valuation multiple increases. 


Companies should also have a clear financial model that enables owners and executives to understand company valuation and how achievement of goals directly translate to real increases in value. Matthew uses Strategic Fusion and Collective Intelligence to guide the process of Business Coaching and Executive Coaching.  This enables you to develop a better understanding of your business, what goals and achievements are meaningful, and create a clearer strategic business path. Its all focused on helping you unlock a much-improved business, profitability, and valuation.

Ian Parker

Representative Engagements

A partial list of companies whose executives and/or owners engaged services:


Hewlett Packard (Compaq Computer Supply Chain), 

ADI (Supply Chain), Glocom Technology, 

Aix-Nittany Technology, Franconia Steel, 

Earthstar Communications, ePayment Technologies, Inc., Virtual Magic (Digital Animation), ePEO, Fed-Chex, 

MOC Products, Chateau Mortgage Corporation, 

Citizens National Mortgage, Lenders Mutual Services, 

Mortgage Edge, Chef’s Provisions, Dynamo Aviation, 

Sussex Aviation, Winvtech Solutions, DZN The Design Group, 

NDD Designs, Precision Sports, Faber Enterprises, 

Stila Cosmetics, H2Only Industries, Hamerloc Industries, 

Laser Eye Centers, HiRel Connectors, 

Independent Artists Companies, Los Angeles News Service, Interworld Media, International Golf (franchises), 

Paul Davis Systems (franchises), Baskin Robins (franchises), 

International Trade Group, National Trade Industries, 

Pacific Trade Industries, Spectator Management, 

Hal-marc Entertainment, Vision Entertainment, Mobile Fueling, News Video Services, LA News Publishing Company, 

Leatherby Tools, Liovin Drilling, Cross Country Healthcare, Chandler Convalescent Hospital, Berliner Pharmacies, Inc., Zengen Pharmaceuticals, Adventist Healthcare, 

Pacific Living Centers, Tenant Health, Epic Healthcare, 

Catholic Healthcare, Versacare (Hospitals), 

Citrus Valley Health Partners (Managed Care), 

SCIPA (IPA management), West Covina IPA, MidCoast Care, Western Pacific Rehab (Specialty Care), Carmel Surgical Institute (Surgery Center), Willow Surgery Center, 

Artis Medical (Medical Device), NeuroQore, STR Unipar,

 Olympia Tools, Woodruff Partners, Harris Steel and Copper, Inc., Keyline, Navigator Management,  Hilton and Hyland, Homestead Builders, Pear Connection, Spirit Services (alcohol products). 

Matthew can help focus on challenges like

  • Business Plan Formation, Validation and Execution
  • Supply Chain, Vendor, and Supplier strategic development and management
  • Human Resources-Team Building, Management, Hiring, Training and Retention
  • IT-Technology-security, email, websites, lead generation, CRM
  • Customer Service-Organized and Planned
  • Organizational Development, Business Processes-Management Challenges
  • Financial Operations-Accounting, Financial Statement Development, Valuation, Payment Systems, Banking, Budgeting, Revenue, Debt
  • Tax strategy-Use of Pre-Tax monies, Capital Expense Write-offs
  • Contract Management-Development and Execution
  • Hiring Outside Professionals (Lawyers, Accountants, Bankers, IT)-Managing them
  • Risk Management-Insurance-CGL, Auto, property, liability, product liability, workers compensation, health benefits, safety programs
  • Marketing Plans-Formation and Execution, Lead Generation
  • Succession Planning

Matthew's Acknowledgements

  • Board Member, Board of Directors, Tax Increment Finance Zone Board.  City of Pflugerville.  Responsibilities of the Board of Directors:
    -Make recommendations to the City Council regarding zone administration.
    -Prepare and adopt a project plan and a reinvestment zone financing plan.
    -Implement the project plan and reinvestment zone financing plan.
    -Enter into reimbursement agreements.
    -Issue tax increment obligation bonds


  • OnCon Icon Top 50 Finance & Accounting Professional Award, Issued by OnCon Apr 2025 (Recogniizing top executives through peer-to-peer voting)

  • Healthcare and Pharmaceutical Awards 2024  Issued by Global Healthcare and Pharma News Magazine · Dec 2024

  • Global CFO Excellence Award, Issued by Acquisition International · May 2024

  • 2023 Power Lawyer, Issued by Lawyers of Distinction · Jan 2023 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

  • 2022 Power Lawyer, Issued by Lawyers of Distinction · Jan 2022 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

  • 2021 Power Lawyer, Issued by Lawyers of Distinction · Jan 2021 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

Three king penguins touching beaks against a white background.

Matthew's Acknowledgements (continued)

  • Finance Monthly Magazine Award 2021 (Based on vote of readership and determination by a peer review committee. Award is based votes received, impact in the community, client recommendations and referrals, innovation of work, and evidence of going above and beyond the call of duty)

  • 2020 Power Lawyer, Issued by Lawyers of Distinction · Jan 2020 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

  • Lawyers of Distinction, Issued by Lawyers of Distinction Jan 2019 (Recognition for: Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

  • Commissioner - Congressional Business Commission  2003 - 2008, Wash, DC      A pro-business initiative and prioritized business agenda that was advanced in the United States Congress and by the President of the  United States, George W. Bush. Worked with other business leaders,  members of Congress, and the Executive Branch to formulate policies that advanced United States business interests.

  • SuperLawyer, Issued by SuperLawyers · Jan 2006 (SuperLawyer - Business and Corporate Law - Recognized in the top 5% of the Profession).

  • Emmy® Awards - The National Academy of Television Arts & Sciences Emmy® Awards. (Conferred as a contributor to the “Live Coverage of An Unscheduled News Event-The Beating of Reginald Denny” Emmy® Awards for work as General Counsel/Producer to Los Angeles News Service (Helicopter Reporting Platform) during the Los Angeles Riots)

Client Testimonials

Contact Us

Matthew (626)695-1467 matthew@vicacoaching.com

Victoria (512)757-2686 victoria@vicacoaching.com

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