Vica Coaching
Vica Coaching

Transform Your Journey with Vica Coaching

Transform Your Journey with Vica CoachingTransform Your Journey with Vica CoachingTransform Your Journey with Vica Coaching

Transform with Business Coaching and empower your journey to achieve your goals through Executive and Life Coaching!

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THRIVE, NOT JUST SURVIVE

We coach established founders and business owners preparing to expand into new markets or raise capital—using the same playbook that has built effective business plans enabling companies to grow from just a few thousand to tens of thousands of retail locations and helping to attract financing (both debt and equity).


Our business coaching is designed for founders and owners who find themselves facing challenges as they scale and grow, requiring strategies they might not have previously implemented:


· obtain operational financing (assets, unsecured credit, long term, inventory lines, equipment, factoring, cash management, SBA, EXIM)  

· raise capital  

· restructure the company  

· build systems and operations focused on growth and scaling  

· expand into new markets (including internationally)  

· navigate regulatory complexities.


**Client Profile:**  

We offer 1:1 coaching for business founders and owners who have:


- A revenue-generating business facing GTM/RTM challenges, generating real revenue but hitting a ceiling.  

- Plans or considerations for capital raising or loans for operational expansion (such as assets, inventory, long term, or equipment financing) within the next 24 months.  

- Operational scaling needs (new markets, new production capacity, new locations) and require guidance from someone with real-world experience—not just theory.  

- A desire for a coach fluent in legal, financial, and operational risks—not solely focused on mindset and marketing.


This is achieved by leveraging over 30 years of experience from roles such as former CEO in transportation, healthcare, and professional services companies, former CFO in consumer products, former IPA Administrator in healthcare, Commissioner on the US Congressional Business Commission, corporate/finance/business/regulatory lawyer, Board Member in various sectors, and former Independent Board Member in real estate private equity—not just another consultant on the sidelines. This coaching happens from the perspective of an operator who has been the deal maker, CFO, and CEO, ensuring clients receive strategic coaching tailored to their needs. We aim to empower your life journey as you shift from defensive to offensive strategies in your business. We fully understand your challenges and are committed to helping YOU achieve your goals.


**Why This Works:**  

Our focused coaching approach avoids cookie-cutter frameworks and templates:


- We have successfully built business plans that secured essential financing.

- Matthew has served as a CEO who directly addressed core business model changes while tackling heavy regulatory challenges head-on.

- Matthew has been  the CFO in the room during capital raises/financing, distributor, and retailer negotiations.
    Smallest negotiation value: $100,000.  
    Largest single negotiation: $500 Million.                                                                    
    Total business transaction values: $22 Billion+

- He has guided companies from a handful of retail accounts to thousands,  and knows what can break in the business along the way, and why.


We help you achieve clarity and discipline in YOUR business model (People, Process, and Product/Service), resulting in significant increases in both top-line revenue and bottom-line profitability through focused coaching. You set the agenda; we assist you in reaching it.


This leads to greater profits (enhanced profit margins), reduced churn among both employees and customers (building teams without burnout), and better revenue scaling (avoiding customer concentration).


You can transition from working IN the business (grinding) to working ON the business (vision, strategy, and team leadership).


**Book a Free Discovery Call**  

**Schedule Your Free Business Assessment**  

**Apply to Engage a Coach**

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you can also Contact Us directly

Matthew (626)695-1467 matthew@vicacoaching.com

Victoria (512)757-2686 victoria@vicacoaching.com

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About Vica Coaching

Two images showing a business meeting and a handshake.

Vica Coaching is a Thought Leadership focused coaching organization devoted to helping businesses and business leaders focus ON their business and on themselves. Business owners and management have become increasingly aware that they must dedicate substantial time to working ON their business rather than just IN it. In today’s competitive landscape, coaches play a pivotal role in the success and growth of organizations. At Vica Coaching, "We’ll help you get there."


As businesses strive to thrive and adapt, the demand for business coaching is surging. Research shows that 43% of individuals seeking coaching aim to enhance individual or team performance, while 39% want to improve communication skills and 38% to increase productivity. The rising number of online searches for business coaches and life coaches—approximately 1.5 million per month—indicates a growing need and demand for such services. Business owners and management now see coaching as an essential service, increasingly recognizing the importance of personal growth coaching at all levels and seeking to utilize experienced, competent professional coaches.


At Vica Coaching, we create value by helping you set valuable goals and develop an Action Plan to overcome challenges and achieve those goals. We are committed to focusing on YOU and your needs through a client-centered approach we call the Reality Comfort Zone:


1. Focused solely on you and your business.

2. Never Talk at You, ever.

3. Engaged in Active Listening.

4. Conversations are slowed down for real understanding.

5. Our journey together is guided by YOU.

6. Interested in YOU - We ask LOTS of questions.

7. Clarity is consistently maintained.

8. Question narratives and assumptions, staying in Reality.

9. Reality Comfort Zone is about Nurturing Insights.

10. The result will be your Goal Focused Action Plan.


This reality-based, client-centric process is fully aligned to YOUR success in achieving your goals. This is about you THRIVING, not just surviving, as you embark on your personal growth coaching journey.

For the 33 million SMBs, the historical survival rates

Business failure rates and reasons with a message of hope.

At Vica Coaching, we believe in the power of transformation through business coaching that helps you discover your strengths and overcome life and business challenges, empowering your life journey and fostering personal growth coaching.

Reflecting on Life: A Visual Journey with Vica Coaching

    LIFE and Executive Coaching

    A large colony of king penguins.

    Modern life has created significant stress for professionals, business owners, and leaders, challenging their work/life balance. In this fast-paced world, managing your personal life is essential to achieve an effective professional life. Business coaching and personal growth coaching play crucial roles in this process, helping individuals navigate their personal skills and overcome challenges. Through life coaching, you can embrace your unique talents and empower your life journey, enabling you to make the necessary personal changes that lead to an improved quality of life.

    Woman with light brown hair wearing a white jacket and red necklace outdoors.

    Victoria Tantsioura focuses on Life Coaching for Vica Coaching’s clients.

    Victoria has extensive experience in various sectors, including business, healthcare, real estate, lending, consumer products, education, sociology, and leadership. She has previously advised organizations facing significant people and cultural challenges within their business. By implementing effective business coaching strategies, she helps to create a more dynamic people and cultural strategy that unlocks enhanced business performance.  


    Throughout her journey, Victoria learned that human emotions play a crucial role in determining each individual’s success or failure, joy or sorrow, and health or disease. Through personal growth coaching, she enables individuals to change their approach to their situations, leading to transformative changes.  


    Victoria’s primary goal is to empower your life journey by helping professionals and entrepreneurs enhance their lives, ultimately resulting in more successful businesses. This transformation stems from clients achieving improved clarity, better focus, less stress, enhanced decision-making abilities, and greater overall balance.  


    Well-managed personal skills, attributes, and lifestyle choices significantly enhance and empower the client’s professional skills, judgment, and decision-making capabilities.

    A smiling woman holding a mug during a conversation.

    Life and Executive Coaching

    Victoria is dedicated to empowering your life journey through business coaching that addresses Lifestyle, Finances, Health and Fitness, Self-Development, Career, Friendships, Family, Hobbies, Spirituality, and Personal Growth. By focusing on love and relationships, as well as effective planning, she strives to find solutions for her clients through personal growth coaching.

    Business and Executive Coaching

    Businessman in suit presenting financial growth charts.

    Data shows that entrepreneurs and executives who invested in business coaching were able to recoup their investment, boasting a median ROI of 7 times the initial cost! A significant factor in this success is that business and executive coaching instills a level of accountability that’s essential for maintaining momentum.


    The pressure to manage everything in your business—from strategic planning and decision-making to scaling, marketing, and managing finances—can feel overwhelming. Coupled with the need to stay adaptable in a fast-changing market, it’s no surprise that many entrepreneurs experience burnout.


    Why are you striving to grow your business?


    - Entrepreneur/Serial Entrepreneur

    - Recruit one or more Investors

    - Address Liquidity Needs

    - Prepare for a Sale/Exit

    - Develop a Family Wealth Plan for the Next Generation

    - Establish a Retirement Plan

    - Create a Succession Plan

    - Fix Business Challenges

    - Fulfill Your Important Commitments


    If you're seeking to figure out how to scale your business to the next level in terms of growth and profitability, what is YOUR missing piece?


    - Strategy

    - Knowledge (skill set)

    - Understanding (business/market)

    - Company Development

    - People Assets

    - Product/Service Offerings  

    - Processes (Operations-Business Organization)

    - Productivity

    - Capital


    At Vica Coaching, our business coaching and personal growth coaching empower your life journey by helping clients acquire the skills necessary to effectively manage their business and personal development. This approach paves the way for sustainable, long-term growth.

    Large window with cityscape view in a bright room.

    Representative Engagements

    A partial list of companies whose executives and/or owners engaged services, demonstrating how business coaching can empower your life journey towards personal growth: Hewlett Packard (Compaq Computer Supply Chain), ADI (Supply Chain), Glocom Technology, Aix-Nittany Technology, Franconia Steel, Earthstar Communications, ePayment Technologies, Inc., Virtual Magic (Digital Animation), ePEO, Fed-Chex, MOC Products, Chateau Mortgage Corporation, Citizens National Mortgage, Lenders Mutual Services, Mortgage Edge, Chef’s Provisions, Dynamo Aviation, Sussex Aviation, Winvtech Solutions, DZN The Design Group, NDD Designs, Precision Sports, Faber Enterprises, Stila Cosmetics, H2Only Industries, Hamerloc Industries, Laser Eye Centers, HiRel Connectors, Independent Artists Companies, Los Angeles News Service, Interworld Media, International Golf (franchises), Paul Davis Systems (franchises), Baskin Robins (franchises), International Trade Group, National Trade Industries, Pacific Trade Industries, Spectator Management, Hal-marc Entertainment, Vision Entertainment, Mobile Fueling, News Video Services, LA News Publishing Company, Leatherby Tools, Liovin Drilling, Cross Country Healthcare, Chandler Convalescent Hospital, Berliner Pharmacies, Inc., Zengen Pharmaceuticals, Adventist Healthcare, Pacific Living Centers, Tenant Health, Epic Healthcare, Catholic Healthcare, Versacare (Hospitals), Citrus Valley Health Partners (Managed Care), SCIPA (IPA management), West Covina IPA, MidCoast Care, Western Pacific Rehab (Specialty Care), Carmel Surgical Institute (Surgery Center), Willow Surgery Center, Artis Medical (Medical Device), NeuroQore, STR Unipar, Olympia Tools, Woodruff Partners, Harris Steel and Copper, Inc., Keyline, Navigator Management, Hilton and Hyland, Homestead Builders, Pear Connection, and Spirit Services (alcohol products).

    Matthew's Acknowledgements

    Matthew Fairshter is an author, award-winning advisor, and business executive with a focus on personal growth coaching. He has appeared on numerous television news shows over the years, sharing insights to empower your life journey. 


    As a Board Member of the Board of Directors for the Tax Increment Finance Zone Board in the City of Pflugerville, he takes on key responsibilities, including:

    -Making recommendations to the City Council regarding zone administration.

    -Preparing and adopting a project plan and a reinvestment zone financing plan.

    -Implementing the project plan and reinvestment zone financing plan.

    -Entering into reimbursement agreements.

    -Issuing tax increment obligation bonds.


    Matthew received the OnCon Icon Top 50 Finance & Accounting Professional Award from OnCon in April 2025, recognizing top executives through peer-to-peer voting. In December 2024, he was honored with the Healthcare and Pharmaceutical Awards 2024 by Global Healthcare and Pharma News Magazine. Additionally, he received the Global CFO Excellence Award from Acquisition International in May 2024. 


    Matthew's expertise in finance, tax, regulatory issues, business law, corporate law, and international business has earned him recognition as a 2023 Power Lawyer by Lawyers of Distinction in January 2023, and previously in January 2022 and January 2021 for the same outstanding competencies. Through his business coaching, he continues to help others thrive on their personal growth journey.

    Smiling man in a vest and tie with a scenic garden tapestry background.

    Matthew's Acknowledgements (continued)

    Finance Monthly Magazine Award 2021 (Based on the vote of readership and determination by a peer review committee. This award is based on votes received, impact in the community, client recommendations and referrals, innovation of work, and evidence of going above and beyond the call of duty, all elements that can empower your life journey through effective business coaching.)


    2020 Power Lawyer, Issued by Lawyers of Distinction · Jan 2020 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law, and International Business, showcasing a commitment to personal growth coaching in the business sector.)


    Lawyers of Distinction, Issued by Lawyers of Distinction Jan 2019 (Recognition for: Finance, Tax, Regulatory, Business Law, Corporate Law, and International Business, reflecting a dedication to the principles that enhance personal growth.)


    Commissioner - Congressional Business Commission  2003 - 2008, Wash, DC      (A pro-business initiative prioritized business agendas advanced in the United States Congress and by President George W. Bush, aligning with efforts to coach and empower business leaders on creating impactful policies that promote U.S. business interests.)


    SuperLawyer, Issued by SuperLawyers · Jan 2006 (SuperLawyer - Business and Corporate Law recognized in the top 5% of the profession, a testament to the importance of strategic coaching in achieving excellence in law.)


    Emmy® Awards - The National Academy of Television Arts & Sciences Emmy® Awards (Conferred as a contributor to the “Live Coverage of An Unscheduled News Event-The Beating of Reginald Denny,” Emmy® Awards for work as General Counsel/Producer to Los Angeles News Service during the Los Angeles Riots, an incredible instance showcasing the intersection of law and the vital need for coaching in high-pressure scenarios.)

    Man receiving award and smiling, others clapping.

    What You Can Achieve with a VICA Coach

    Life Coaching Mindset and People

    Financial Coaching Capital and Profitability

    Financial Coaching Capital and Profitability

    Replace self-doubt with unshakeable confidence through business coaching. Lead with authenticity — your team feels the difference when you empower your life journey. Break free from limiting beliefs in weeks, not years, as part of your personal growth coaching. Build communication skills that resolve conflict and inspire loyalty. Achieve a work-life rhythm that fuels you — not drains you.

    Financial Coaching Capital and Profitability

    Financial Coaching Capital and Profitability

    Financial Coaching Capital and Profitability

    Gain crystal clarity on where every dollar goes with our business coaching approach that empowers your life journey. End cash flow anxiety with a proactive forecast system designed for your personal growth coaching. Cut hidden operating costs and protect your margins while building financial discipline that safeguards your business long-t

    Gain crystal clarity on where every dollar goes with our business coaching approach that empowers your life journey. End cash flow anxiety with a proactive forecast system designed for your personal growth coaching. Cut hidden operating costs and protect your margins while building financial discipline that safeguards your business long-term. Price with confidence — charge what you are worth and invest in your future.

    Business Coaching Market, Team, and Growth

    Financial Coaching Capital and Profitability

    Business Coaching Market, Team, and Growth

    Validate and grow your market with a clear positioning strategy as you empower your life journey through effective business coaching. Hire the right talent and build a team that performs autonomously, freeing you from the need to micromanage. Create scalable systems that allow your business to grow beyond your direct involvement. Become i

    Validate and grow your market with a clear positioning strategy as you empower your life journey through effective business coaching. Hire the right talent and build a team that performs autonomously, freeing you from the need to micromanage. Create scalable systems that allow your business to grow beyond your direct involvement. Become investor-ready: confidently pitch, negotiate, and close deals with self-assuredness. Turn competition into a competitive advantage by leveraging smart differentiation strategies that enhance your personal growth coaching journey.

    Client Testimonials

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